why lotus?

Lotus flowers grow in difficult, murky and uncertain environments. We support your company to bloom in challenging circumstances, and help you combat large scale,  long-term issues that could adversely effect your growth.

The COVID-19 pandemic highlighted the inability of many corporates to adequately plan and prepare for long-term change. We can help identify evolving consumer and employee demands, and aid the development and implementation of innovative strategies, to support growth in an ever-changing business environment.

Adapt or die

Companies who don't adapt to evolving consumer preferences, employee demands, and technological changes will quickly start to fall by the way side.

We've all heard about the failure of Blockbuster to evolve with changing consumer behaviour, leading to its demise. However, this sort of scenario is becoming more and more prominent in every industry and country. We can help alleviate this risk!

Our founder

Ved Nathwani


Ved is an award-winning innovator, disrupter and change-maker. 

At the age of 13, Ved created an Instagram brand which at its peak had over 110,000+ followers. As part of this project he was involved in working on advertising campaigns with large global companies like Rymans, Scholastic and Daniel Wellington. 

Ved's passion to make positive and long-lasting change, led him to organise the UK's first virtual high-school Model United Nations conference.

During the first UK COVID-19 lockdown, Ved set up a platform dedicated to showcasing young professionals and innovators, with the aim of inspiring the next generation.

Ved also has experience across a variety of industries including VC, professional services and law. He currently works as an Entrepreneur-in-Residence at Dffrnt, a business support and membership community.

Through these experiences Ved has acquired a unique perspective into Gen Z preferences, the future of work, and has developed a distinctive understanding of business and technological change.